Welcome to
Erika Davis Academy

Experts in permanent cosmetics, lash extensions
and aesthetic procedures and training


Experts in permanent cosmetics, lash extensions and aesthetic procedures and training

We are specialists in permanent cosmetic procedures and anti-aging treatments. We offer treatments to clients and training to aspiring specialists in our fields.  In both our treatments and our training, consumer safety is our highest priority. We use only the latest technologies and techniques to ensure the highest quality outcome for our clients.

Let us lead the way to painless, safe and flawless aesthetics and ultimate skin rejuvenation. Our clients receive only the best care, and our students are given the best head-start in their future careers in aesthetics. Our premium product range includes both local and imported aesthetic products at affordable prices. We believe in the highest quality and keep only the best tools and products on our shelves. For students, we keep a range of high-quality kits to get them started on their career path.

About Us TrainingTreatmentsPrice Lists


Treatments Offered

At Erika Davis Academy, treatments are designed to enhance your health and appearance of your skin and body. Our premium product range includes imported and local aesthetic products at affordable prices. We believe in quality and keep only the best tools and products on our shelves.

Treatment Detail

Eyelash Extensions

Eyelash Extensions are an excellent way to enhance your features and give you stunning natural looking eyelashes. We offer several different styles to suit any client or any occasion.

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Microblading is the technique of drawing eyebrows using semi-permanent ink. It gives you hyper-realistic results. The shape of eyebrows are calculated according to the morphology of the face and the golden mean.

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Permanent Makeup

This is a cosmetic procedure where pigments are applied into the dermal layer of the skin. The technique is also known as intradermal pigmentation. We offer the following permanent makeup treatments:

• Blended lipliner and full lip colour • Natural eyeliner and lash enhancer • Velvet style eyeliner • French style eyeliner • Thick designer eyeliner • Stardust and smokey eyeliner • Mucosal eyeliner • Ombre eyebrows / powder eyebrows • Hybrid eyebrows • Microbladed eyebrows Read more


By creating microscopic, short, needle pricks on the skin, the brain is triggered to promote healing in the area being treated. Old collagen is replaced with new collagen to eliminate thin, wrinkled skin. Damaged collagen is replaced with new healthy collagen to eliminate elevated or indented scars.

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Medical Aesthetics

In our treatments, consumer safety is our highest priority. We use only the latest technologies and techniques to ensure the highest quality outcome for our clients. We offer the following medical aesthetic procedures: • 3D Areolar creation • Scalp microblading & hair art • Portwine stain removal • Migraine (daith) piercing • Vitiligo coverage • Permanent cosmetic and tattoo removal • Small temporary body tattoos • Microneedling • Hair growth stimulation • Scar removal • Stretch mark removal

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Plasma Advanced Skin Tightening

Premier Plasma Pen pro treatment is the latest technology in: • Advanced skin tightening • Soft surgery of face, neck and body • Lesion removal • Skin tag removal • Brown spot / Lentigo removal • Crows feet • Upper eyelid tightening • Lip flip and smoker lines removal • Xanthelasma removal • Scar and stretch mark removal • Small tattoo removal

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Lash Lift

Lashlift is the ideal lash lifting and curl treatment for people who have straight lashes and desire a natural lifted lash curl. The effect is similar to using a eyelash curler daily, but the effect and curl of lashlift does not wear off like eyelash curlers do.

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Green Peel Classic

The Green Peel Classic is ideal for skin regeneration and renewal with a peeling effect.

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Our Team

We have a dedicated and passionate team of professionals who have been together since the start of the Academy in 2001. With decades of combined experience, you know you are in good hands.

Erika Davis

Owner of Erika Davis Academy and Co owner of Aesthetic Artistry

Erika Davis is the founder and owner of Erika Davis Academy, Aesthetic Artistry and Lash.Lash. Aesthetic Artistry is a SAAHSP approved CPD activity and training facility.
Erika is a Master qualified aesthetic educator with practical experience since 2003. She is actively involved with every client & student and her genuine passion for aesthetics has been the drive behind her success story.

Ashley Jaghlassian

Co-owner of Aesthetic Artistry

Ashley is the founder and co-owner of Aesthetic Artistry Academy & Distribution. Ashley is also actively involved and helping manage Erika Davis Academy and Lash.Lash. She is a master qualified aesthetic specialist and educator. Her high skill level, years of experience and diligence makes her an expert in the industry.

Erin Reston

General Manager of Erika Davis Academy and Advanced Permanent Makeup Specialist

Erin is a multifaceted operator. Her love for people and building relationships is evident in her role as manager of Erika Davis Academy, and educator at Aesthetic Artistry. Her keen eye for detail and constant pursuit of perfection are some of the reasons why she is best suited to her role as an advanced permanent makeup specialist.

Roele Rauch

Sales and Marketing manager of Aesthetic Artistry

Roele is your go to girl when it comes to training enrolments and stock enquiries. She works side by side with Ashley at Aesthetic Artistry. She has previous sales experience and has a passion for Aesthetics. She is a motivated, driven person with a love for life.

Michal Samovich

Master Permanent Make-up Specialist

Michal was trained by Erika in 2011 as a permanent make-up and paramedical specialist. She has been part of the team since the opening the Academy in 2017. Her personality, passion for the industry, people skills and highest calibre treatments will make every visit with her unforgettable. Michal has many years of somatology and professional make up art.

Elana Dedekind

Advanced permanent makeup specialist and Master Lash Extension specialist

Elana is an Intradermal Cosmetologist specialising in Permanent makeup, CIT microneedling, scar revision and Plasma Pen treatments. She is also a Master Lash extension artist and is a certified Lash extension Educator. Her passion, love and respect for authentic beauty is evident in every aesthetic treatment.

Kelsey Geldenhuys

Advanced permanent makeup specialist

Kelsey was trained by Erika in 2018. Joined us in 2019 and is now an advanced specialist in permanent make up, with a passion for people and genuine love for the art. Kesley is always striving to improve. You are guaranteed to have an amazing and professional experience.

Giola Dalla-Pria

Advanced makeup specialist and Advanced lash extension specialist

Giola specialises in permanent make up, eyelash extensions, microneedling, plasma, brow lamination & lash lifts. She has been part of the team since 2018. Her passion is to create life- long relationships with her clients and to make them feel beautiful by enhancing their own natural beauty.

Illara Gericke

senior makeup and lash extensions specialist

Ilara is an all-rounder, from eyebrow waxing to permanent lips. She strives to deliver work that is of quality and perfection. Born for the beauty industry, she does every treatment to the fullest. She is always up for a challenge and finds contentment in seeing pleased clients.

Our Testimonials

Don’t take our word for it – here’s what our clients say

Melinda Bam

I met Erika Davis, about a year ago, after seeing a few women, whose eyebrows she had transformed from bleak to on fleek.

We did my first session, and immediately I knew that this will be the key to perfect brows every day! We designed my brows together, chose a warm colour to suit my blonde hair, and she explained how this specific tint doesn’t contain any iron oxide which gets absorbed by your body – leaving only blueish hues behind. Designing & getting the shape right filling in all the finer & thicker strokes, mixing the exact colour for my skin tone – I could tell that she didn’t have your average, “lets wing it and see how it comes out” approach, but one that is so calculated and methodical, which ultimately aids in her ability to get perfect results – EVERY TIME! With the highest and every possible training from a somatology and medical perspective, I knew I was in the best hands.  Completely painless, to perfection, and to my taste- they are perfect & I am beyond happy about my new brows, and having countless friends who have streamed to see her and also fix theirs, her reputation and expertise precedes her, and rightfully so. Even more so, I have through this relationship & partnership with Erika, walked away with so much more than just perfect brows, I’ve walked away with someone who is as passionate and perfectionistic about these things as I am, and someone who I can now with confidence call a friend.
Melinda Bam

Melissa Swart

As a mom of two babies, almost all of my time is spent on their needs and the needs of my home, but just because I’m a mom doesn’t mean I don’t want to look fabulous. It does mean that I have a lot less time to spend on looking fabulous, but thanks to the talented Erika Davis, that is no longer a problem. Eyebrows are so important when it comes to looking well groomed and, for me, if they are taken care of, I can get away with almost no makeup and still look good.

Erika Davis’ microblading was just what I needed to have perfect brows without spending any time on them. Her work is flawless! It is completely painless and a very pleasant experience, not only because there is no pain, but because she engages with her clients and makes them feel important and well taken care of. Her techniques and products are at the forefront of the industry, which means she is the best. Healing is painless and not at all uncomfortable, because if you follow her after-care steps they don’t really scab. They don’t discolour, because she uses medical grade ink and the lines stay perfect. Maintaining these beauties are easy and seeing my perfectly symmetrical brows even when I step out of the shower is super satisfying. You won’t find anyone better.
Melissa Swart


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